Understanding the social value that our services create helps us to understand what matters to people and offer services that maximise the impact on customers, society and our business.
We use our measurement methodology to enable us to assess the impact of both existing services and new services that we test through our change pipeline. This helps us to understand whether a service meets our strategic objectives and the specific outcomes related to individual interventions.
We know that better insight allows us to understand when services do not meet those expectations. Where evidence demonstrates that a service is having a positive impact we can continue with an existing service, or roll out a new service to a wider group of customers, confident that we are really making a difference.
Where positive impacts are not demonstrated, we can improve or change a service, or ensure that at the end of a pilot, services are not introduced to a wider group of customers.
A deeper level of understanding ultimately helps us to make informed investment decisions that not only deliver positive outcomes for customers but also represent Value for Money; helping us to continue our investment into innovative ways of creating social value.
To find out more about our methodology, full detail can be found in our 2015 Social Value Report